Diamonds are meant not only for occasions and functions.Explore Hera, the extremely affordable and modish collection of everyday diamonds. So affordable that you could wear a new one every other day. With stylish, ‘light-weight’ diamond jewellery now to be had at inexpensive fees in jewellery shops, it’s little wonder that women of all ages, are in favour of a few extreme bling.
Kalyan jewellers, which has an enviable collection of mild-weight diamond jewelry underneath the sub-logo ‘hera,’ priced rs. Eight,000 and upwards, elaborates: “diamonds have usually been advertised as a luxurious product, however with the growth in double-earnings households and the growing middle elegance, we felt that there's an possibility in positioning this luxury item as an less expensive one,” he says, adding that they had been efficiently capable of target two exclusive agencies of customers – younger, metropolis-bred ladies looking for everyday wear and a whole new set of customers, “those who harbour an unfulfilled preference to very own and put on diamonds.”
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